What is on your list of attributes of a good realtor? Clients and agents have written about the most desirable attributes of a realtor. Most likely the subject has come up in more than one industry seminar and staff firm meeting. So let's look at some of the attributes of a good realtor.
Honesty is frequently mentioned on the attributes list. Clients emphatically dislike tactics such as creating a false sense of urgency or pressure to consider a more expensive property than the client's stated budget will allow. Clients want realtor to be honest in all transactions and communications. This may also mean telling a client an uncomfortable truth that a chartreuse-colored kitchen will detract from the home's sales potential or that a low-balled offer is unrealistic.
Market knowledge is not just valuable but essential. Clients expect in-depth knowledge of the neighborhood being considered. What is the rating of the schools and are there nearby parks, and shopping? What are the theater and dining districts, the transit systems, distances to major cities, and what are the special qualities of the neighborhood or community of interest?
In-depth market knowledge enables the realtor to create the best marketing strategy for a property. It helps the agent to assess whether a property is over- or underpriced -important for negotiations. A realtor who claims to be a neighborhood specialist really knows the trends of that neighborhood, how prices have or have not fluctuated, what development and commerce activity currently exists, and what future development is being planned.
Details and organization are critical skills for the realtor to successfully navigate through each sale or purchase transaction. There are many details to process in real estate and a realtor's lack of organization slows everything down. A disorganized realtor must constantly struggle to keep up.
Details partner with organization. Contracts, negotiations, conversations, commitment to do something – all hinges on details. Important tasks may be forgotten or only partially addressed, calls are not returned in a timely manner, and opportunities may be missed. Get organized and keep track of the details.
Person ability still matters to many clients. As one client put it, “I do not want to sit across the table from an agent who makes the hairs on my neck stand up.” Good grooming and professional manners are important to the clients you represent and the clients or agents with whatever you negotiate.
Your agency may have specific standards for attire and grooming. Also, pay attention to the appearance and manners of competitors and other collections. If you stand out in a negative way from your collections, chances are that you will have greater difficulty in building rapport with prospective clients.
Communication includes the ability to listen respectfully and completely. Clients want agents to listen to their concerns and hopes. Effective listening helps the good realtor match the right client with the best property.
Effective communication also means that a realtor is tech savvy and willing to communicate with the client according to the client's preferences wherever by phone, text, email, fax or a combination of all. (Clients also state that a good quality web site is essential.)
Adding it all together
This list is incomplete because each person will think of additional or different attributes. It is not prioritized because the number one attribute for one client will be different from another client's. Every client and every realtor is unique. So what's on your good REALTOR attributes list?