AGENTS – Want To Know How To Take Photos That Sell Properties?

Do not we all! Because better photos bring in more buyer inquiry. Did you know that over 90% of real estate buyers now look on the internet for properties for sale? So, if you're looking to sell your listings, you need to grab the interest of these buyers. Here are 5 key points to help…

Do not we all! Because better photos bring in more buyer inquiry.

Did you know that over 90% of real estate buyers now look on the internet for properties for sale? So, if you're looking to sell your listings, you need to grab the interest of these buyers.

Here are 5 key points to help you improve your real estate photos.

Check out what the professionals are up to

You can pick up lots of good ideas simply by looking at other listings on the internet that have great photos. Have the Owners de-cluttered? Is there good light in the room being photographed? How has the photographer 'composed' the picture?

Then you can use these ideas to develop your 'eye' for a good picture. So do not be shy about getting some good ideas from the experts.

Get your Owners / Sellers to prepare the property for photography

Want to only have to do one quarter the work when you arrive to take your photos?

Well, here's a clue: make sure your Owner / Seller knows what to do to prepare the property for photos. Ideally, have a great checklist to give them a list of what you need them to do – BEFORE you arrive. Now that's smart thinking. (It can also help out if you have a tenanted property.)

Let the light shine in … for better photos

There is a reason why good photographers often lug around lots of off-camera lights and all the other equipment to trigger them. It's simply because better lighting creates better photos.

But you do not have to carry around all that extra stuff. Open the curtains, turn on all the room lights, highlight a dark corner with a lamp. These are quick and easy ways to help improve the light in a room. Small things can make a big difference.

Think like a Buyer

Spend a moment, before you start taking your photos, walking through the house.

What are the special features you want to highlight to entice your best Buyer? The stunning designer kitchen, a fancy rain shower head, a special scenic view, a relaxing alfresco area or maybe a great shed out the back?

Most real estate photos just show average views of average rooms. Walk around and find the angle that shows the buyer what you want to tell them. Remember, you're telling a story.

Get your verticals straight!

The quickest way to tell the world you're photos are not very good is to have the walls sloping and the edges of the windows crooked. Basically you need to get a tripod and / or work out how to bring up the grid overlay on your camera preview screen, so you can see what is going on. Then you can use the grid to align your verticals and horizontals in your photo.

Remember, do not use a lens that is very wide angle with your camera – unless you want to spend your valuable sales time doing lots of adjustments in post processing.

But do adjust, adjust, adjust your position when you're taking your photos – until you have the alignment correct. Believe me, it's worth the effort.

Practice will develop your eye for a good shot and remember, with a digital camera you can take as many photos as you need to make sure you get the best results. Have fun!